at the mellon factory
Having been a speaker at a client’s global annual conference in Sydney late in 2011, and having taken that opportunity to follow up several other contacts in Australia, I’ve had a lot to catch up on since I returned. It was great in Sydney to get such thoughtful reflections both upon the awareness of online [...]
I’m glad to see HBR has a guest blog post by Anthony J. Bradley and Mark P. McDonald of Gartner Fellow. Their ‘Social Media Success Is About Purpose (Not Technology)‘ is the same message I’m notorious for reiterating. I’ll report back on their very promising newly published collaboration ‘The Social Organisation: How to Use Social Media [...]
I’m not going to link to them as we all have to get along… but more and more PR & ad firms pitch digital as part of their scope, yet their implementation is 100% backwards. The web is actually really quite convention-bound. This makes more sense than it does at first glance: whilst the web [...]
Every new paradigm is prone to being thought about mystically whilst it is still strange and new. Electricity was held as a cure all in the early Nineteenth Century, though later eclipsed by the yet more ill-conceived radiation nostrums. Whilst the internet itself has not yet been credited with mystical healing properties, it does seem [...]
Build a really useful site full of well structured, easily navigated content which is of real value…
Corporate strategy is rightly placed front and centre of priorities, planning and accountability. There isn’t a self-respecting C.E.O. in the universe who would shrug when asked their corporate strategy. Sure, elements of it may be confidential, but that is if anything an indication that it has been given serious consideration. But how rare is it [...]
Adrian Hon, the Founder and Chief Creative at Six to Start, an online games company, has coined the notion of a ‘cargo cult mentality’. He draws upon the behaviour of some groups of Melanesian islanders after World War II, who having been astonished at the airfields built by the Americans and by the streams of [...]
If site pages are more than a three links away from the homepage it can compromise SEO, not least by compromising spidering. ProfitSEO on internal linking-seo/ More General Google Advice on internal links Quote: The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our [...]
There are a wide range of pricing plans for keyword and SEO tools. Amongst them I can’t help admire the pricing structure which Wordtracker offer. Unlike many services which offer the choice of an anaemic free service or a yearly subscription, WordTracker offer a proper 7-day trial, and then the option of monthly as well [...]
An old post on WPTavern forum got me thinking about outlinks and nofollow again. Of course nofollow seems to have been ovetaken by events, or rather by overuse. “If you have for example a PageRank 6 on a random page, that value will stay the same regardless of the amount of links on that page. [...]